The amount of people I speak to in business, and ask the question - do they have a website?
Many reply with yes, and then go into detail about how much it cost and how it is'nt generating any cash for them. Not all companies say this, of course, but you'd be suprised how many do!
In a website there has to be a reason for creating it - many think that it's like having a business card online, well thats great, but who's going to see it? and often if a potential customer does happen to stumble across it, its normally shocking!
Websites are created for two reasons -one, to generate more awareness (to a blog, a notice board, a chairty etc) - or - to generate more business. Whatever the type of site it has no use unless the right kind of people are looking at it - "the target market".
It suprises me just how many websites have been set up as one page, cost about £500 to create, let alone the domain and hosting being wasted on a site sitting there doing nothing.
What good would play.com be if it did'nt have customers? What if the latest movie came out without a website? What if the community site you joined only had you in it!?
The internet is the most powerful opportunity in business - capture and lure 100,000's of customers around the world to your page, showing your products and services, and how unique your website is compared to everyone elses!
Make the most of what you have! - Every opportunity counts, and the internet is the biggest your business will ever see!
Tom
http://www.behigher.co.uk
SEO / WEB Build for small businesses from £89 per month!!
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